Our role is to bring German ophthalmology excellence to our customers to permanently rid their need to wear glasses ever again. As our motto says it, “Nie wieder Brille! ”, meaning “no more glasses!”.
Our role as a vision correction services provider has evolved over the decades, influenced by changing demographics, economic prospects and technological development. The increasing wealth in Europe and the PRC and the ageing of these populations as well as the increase of myopia in younger generations have led us to define our future strategy.
Central to this is the increasing awareness of a variety of forms of refractive laser surgery as a mainstream alternative to glasses and contact lenses. We have had the vision to identify our key customer group as those between 18 and 45 years of age, likely to be seeking treatment for myopia or high myopia, and those over the age of 45, likely to be developing signs of presbyopia.
Hence, we have been focusing our services to tackle the refractive errors of these two customer groups. This is underpinned by our 25 years of experience and commitment in providing optimal solutions to all refractive surgery needs and to broaden the treatment scope of refractive surgery treatment options.
Being capable of offering a wide range of vision correction services, we aim to become a one-stop destination for customers in Germany, Denmark and the PRC (and also medical tourists from other countries) of all age groups from 18 years of age and beyond, to treat any refractive errors they may experience.